In 1987, the first Holiday Villa hotel was opened in Cherating, a beach resort on the east coast of Peninsula Malaysia, Built on 2.3 acres of land fronting the South China Sea, the resort opened with 50 rooms and apartments pioneered by Dato’ Azman Dato’ Seri Haron, Datin Mavis Masri Azman and a management team of five people then. From Cherating, the brand expanded to the island resort of Langkawi in 1992 when it built a 258-room resort on a 13-acre land. Holiday Villa International has not looked back since then. It has now expanded in destinations including Malaysia, London, Bali, Sydney, Khartoum, Phnom Penh and in the People’s Republic of China.

Evidence of habitation in Pahang dates back to the Mesolithic Era during which the Mesolithic people lived in caves and mountains around Pahang. According to anthropologists and historians, Pahang was also home to Stone Age and early Bronze Age tribes as well as the more modern Semang aborigine tribe.

Long famous for the deposits of tin and gold found along the upper reaches of Sungai Tembeling (Tembeling River), Pahang attracted the interest of outside powers even before the founding of Melaka in the1400s. Under the control of the maritime empire of Srivijaya (centered around Palembang in south-east Sumatra), Pahang expanded to cover the entire southern portion of the Malay Peninsula in the 8th and 9th centuries.

With the collapse of Srivijaya around 1000, Pahang was claimed first by the Siamese and then, in the late fifteenth century, by Melaka. After Melaka fell to the Portuguese in 1511, Pahang became a key part of the territorial struggles between Acheh, Johor, the Portuguese, and the Dutch. Repeated raids, invasions, and occupations devastated the state until the decline of both Achenese and Portuguese power in the early 17th century. This allowed Johor to re-establish its influence and it became the great Johor-Riau Empire.

When the Johor-Riau Empire collapsed in 1882, one Bendahara Wan Ahmad proclaimed himself as Sultan of Pahang. Not long after that, the British Empire manifested itself in Pahang with the appointment of a British Resident to the Sultan of Pahang in 1888.

Like others, Pahang also suffered during the Japanese occupation of Malaya during WWII. Then, in 1948, it joined the Federation of Malaya, which gained Independence in 1957.

Economy

Pahang is rich in agricultural and natural resources. About two thirds of the State is covered by rich tropical forest. Palm oil, rubber and cocoa are cultivated extensively in large land development schemes. Moreover, the establishment of several industrial estates has enhanced the manufacturing sector as a major contributor towards the state’s economy.

Richly blessed with many attractive destinations, Pahang is also set to become one of the leading tourist destinations in the country. In line with the national objective of promoting Malaysia as a ‘Truly Asia’ destination, the Pahang State Government is very keen to attract tourism investment into potential areas that have been earmarked throughout the State.

It is expected that the manufacturing and tourism sectors will contribute up to 24% and 10% respectively to the State’s GDP by the year 2010.
Attractions
Fraser’s Hill
This quaint hill town offers serene jungle tracks, great golfing, cozy inns and strawberry farms.
Kenong Rimba Park
This 120 sq. km. forest park is a sprawling area of lowland forest rising to the limestone hills bordering Taman Negara.
Tioman Island
The turtle-shaped Pulau Tioman is the largest and most impressive of the east coast islands.
more attractions >>

Accommodation
Club Med, Cherating
Nestled amidst 200 acres of lush parkland and beaches, this is a stunning tropical paradise.
Best Western Cherating Beach Resort
One of the best-kept hidden treasures of Malaysia is located at Suria Cherating Beach Resort. Famous among the locals and foreign visitors for its inviting and long sandy beach, Suria Cherating provides the perfect environment for an ideal getaway.
Berjaya Tioman Beach, Golf & Spa Resort

Among the activities that you can do at Suria Cherating Beach Resorts are:

Wind surfing*
Kayaking*
Boogie board*
Snorkeling Trip to Snake Island
River boat cruising
Fishing trip
Firefly trip
Cycling*
Jogging

* Available upon request for group outings only.

The following facilities and services are available to our guests at Suria Cherating Beach Resort
Business centre
Free parking
Gift Shop
Games room
Safe deposit box
Fitness Centre (Sauna and steam room)
Laundry and dry cleaning
Gym room
Outdoor swimming pool
Children wadding pool
Children playground

Suria Cherating Beach Resort undoubtedly will be the choice for the experience of excellent, warm and friendly service.