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Proton Holdings Bhd’s latest Proton Saga has seen bookings reach 23,000 with a waiting period of between five and six months for delivery of the units.

Managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir said the company would continue to give consumers what they want.

“We see such market response as one of the indications that we’re on the right track in our strategy to produce the right car for the right market at the right price,” he said at a customer appreciation day at the Proton Centre of Excellence here on Sunday.

On the waiting period, he said Proton was stepping up production to accelerate the delivery to meet demand.

Syed Zainal said the company was now seeing the outcome of the concerted efforts and initiatives to improve operational performance and customer satisfaction via the Proton Customer Action Team – an integrated team made up of representatives from manufacturing, quality control, vendors, sales, after-sales, 24-hour assist and Proton i.care hotline.

“As a result of Proton’s continuous improvement activities and initiatives, product quality has shown a marked improvement with a positive decline in the vehicle defects-per-unit from the introduction of the Waja in 2000 until the latest model as reflected in the recent JD Power Initial Quality Survey Study 2006/2007,” he said.

He said the survey, among other things, showed the Savvy retaining its position among the top three of the small car segment while the Wira stayed in the top three spot in the mid-size entry segment.

After 23 years as the original Proton model and easily the national carmaker’s most recognisable car, the Proton Saga has progressed to the next generation.

The new Saga was launched by Prime Minister Datuk Seri Abdullah Ahmad Badawi here on Friday.

Buyers have the option of choosing between a four-speed automatic and five-speed manual transmission. The car is priced between RM31,500 and RM39,998, depending on the specifications.

Although reprising the Proton’s own 1.3-litre Campro twin-cam engine that is also used by other current Proton models such as the Gen.2 and Satria Neo, the Saga’s block gets an innovative intake air-fuel module (IAFM) which promises better performance and drivability.

The original Saga was launched in July 1985 and more than 1.2 million units have been sold since.

The verdict is out - Proton and Volkswagen are not tying up together in a partnership that involves stake transfer. Second Finance Minister Tan Sri Nor Mohamed Yakcop says the earlier plan for Proton to have a foreign strategic partner was no longer applicable as circumstances have changed. Proton has shown clear improvement in the recent months, including significantly improved sales figures and a popular new model. It will also be launching the new BLM soon, the long awaited People’s Car replacement for the ageing Proton Saga, which despite its age has also become a sales success in recent months thanks to the new Merdeka promotion pricing. The new Proton Saga replacement will come in 2008. There is also an MPV in the works for a 2009 launch. Consumer confidence in Proton have also been slowly restored, though Proton has a long way to go in that area. Other improvements that the government noted include improving overseas ventures - Proton has had dealings with Iran and China recently. It exported 5,000 Wajas to Iran with plans for GEN2 assembly there, and negotiated a rebadging deal with China’s Jinhua Youngman for them to sell GEN2 cars there under the Europestar badge. Tan Sri Nor Mohamed Yakcop says Volkswagen did not walk away from the negotiation, and there was no breakdown in talks. Volkswagen was disappointed in the government (Khazanah)’s decision to pull out of the talks, but respected its decision. The government does not rule out the possibility of future strategic alliances with foreign partners, but only at a more appropriate time and when Proton is in a stronger negotiating position. And from what the public can see at least, Proton looks like it is on its way to that position.

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